Where Gulf Businesses
Come to Grow

Strategy.  Capital.  Counsel.  Execution.

Independent advisory, built in Saudi Arabia for the GCC’s most ambitious organizations.

Empowering Growth Through Expert Leadership

STRATEGIC ADVISORY

Guiding business growth through strategy, planning, market insights, and executive decisions.

FINANCIAL LEADERSHIP

Driving financial performance, forecasting, investments, profitability, and sustainable growth.

COMPLIANCE EXCELLENCE

Providing strategic guidance, governance frameworks, compliance support, and organizational protection.

OPERATIONAL DELIVERY

Optimizing business processes, execution, efficiency, controls, and performance outcomes for scalability.

Who we are

About Keystone

Keystone Business Advisory is an independent advisory firm, founded in Saudi Arabia serving ambitious organizations across the GCC and beyond. Our founders are C-suite leaders, financial architects, and corporate experts who have built, listed, and scaled businesses across the region. We bring real experience to every mandate, not just frameworks.

Our multi-disciplinary practice covers strategic, financial, compliance, and operational advisory across the full business lifecycle right from inception and funding through growth, transformation till exit while providing independent insight and hands-on execution.

THE GCC MOMENT

A region in historic transformation.

Saudi Vision 2030

Transformation agenda driving advisory demand across diversification, privatization, FDI, and governance.

One of the world’s largest sovereign investors, alongside a Top-10 global IPO market—sustained demand for capital, governance, and transaction advisory.

Cross-border investment and regulatory convergence requiring multi-jurisdictional advisors.

A SAR 27 trillion transformation agenda requiring advisory expertise across diversification, privatization, FDI, and corporate governance

Targeting a doubling of GDP by 2033 — generating sustained demand for M&A, strategy, and financial advisory across the Emirates.

Growing cross-border investment, regulatory convergence, and demand for advisors who can operate across multiple jurisdictions simultaneously.

OUR MISSION

“To be the most trusted independent advisory partner in the GCC — delivering clarity of strategy, confidence in execution, and excellence in outcomes for every organization we serve.”

Service Offering

Partner-led.  Execution-owned.  Accountable end-to-end.

Strategy, Capital, Counsel, Execution — Delivered.

Strategic & Financial Advisory

Corporate Governance & Risk

Operational Excellence & Delivery

Tax, Compliance & Risk

Leadership Team

Experienced · Credentialed · GCC-Rooted

Founders, operators, and counsel —with a track record of building, listing, and advising across the region.

EYAD MASHAT

Partner

SHAZAM BUTT

Partner & CEO

DR. QAISAR METAWEA

Partner

Lets Connect

LET'S BUILD SOMETHING EXTRAORDINARY

Whether you are a family business navigating succession, a multinational entering the Saudi market, an entrepreneur seeking funding, or a board demanding better governance — Keystone Business Advisory is ready to serve.

THE KEYSTONE DIFFERENCE

Advisory Is Easy. Execution Is Rare.

Most firms hand you a report and walk away. We stay until the job is done.

Saudi & GCC Market Intelligence

Deep regulatory knowledge across the region’s most active markets.

Multi-Disciplinary Leadership

Financial, entrepreneurial, and compliance expertise under one roof.

Strategy to Execution

Backed by 300+ professionals delivering alongside our clients.

Independent & Trusted

Client-first, outcome-driven advisory with no conflicts of interest.

Industries Sectors

Built for the Industries Driving the GCC Forward

Across 12 sectors from family businesses to government entities.

Retail & Consumer Brands

Real Estate & Construction

Technology & Fintech

Healthcare & Pharma

Manufacturing & Industrials

Financial Services & Banking

Energy & Utilities

Hospitality & Tourism

Family Businesses & Private Groups

Startups & Scale-ups

Government & Public Sector

Education & Non-Profit

Our Engagement Process

Process · Capability · Reach

01
02
03
04

DISCOVER

Deep immersive sessions with your leadership. We map your business, market, and ambitions before recommending anything.

DIAGNOSE

Independent assessment financial, strategic, compliance, operational. Root causes named, opportunity quantified.

DESIGN

A tailored plan with defined deliverables, timelines, and measurable outcomes. Custom Built for your organization and not lifted from a playbook.

DELIVER

Senior partners stay involved from brief to outcome. We execute alongside your team and are accountable at every step.

01

DISCOVER

We begin with deep listening. Before offering any advice, we spend time understanding your business, your market, your challenges, and your ambitions — through structured conversations with your leadership team.

02

DIAGNOSE

We conduct a rigorous independent assessment — financial, strategic, legal, or operational — identifying the root causes of challenges and the full scope of the opportunity available to you.

03

DESIGN

We develop a tailored advisory plan with clear deliverables, timelines, responsibilities, and measurable outcomes — designed specifically for your organization, not lifted from a standard playbook.

04

DELIVER

Senior Keystone leadership is involved from first brief to final outcome. We mobilize our delivery team to execute alongside your team — turning strategy into reality with accountability at every step.

Our Advisory Capabilities

Strategic Advisory

Business strategy, M&A, financial modeling, growth planning, and investment appraisals.

Financial Advisory

Financial planning & analysis, IPO readiness, capital markets, and transaction support.

Corporate Governance

Board structuring, governance frameworks, and stakeholder management.

Corporate Advisory

IP, commercial law, employment, litigation, arbitration — Saudi-qualified counsel.

Tax & Compliance

VAT, Zakat, KSA/GCC regulatory compliance, ESG, and risk management.

Operational Delivery

ERP, IFRS reporting, process transformation — 300+ dedicated professionals executing.

Bachelor of Business Administration
Master of Management Information Systems

EYAD MASHAT

Partner

A visionary Saudi entrepreneur and seasoned business leader with over two decades of experience building and scaling consumer brands across the MENA region. Founder & CEO of FAD International and creator of Femi9, a landmark women’s fashion brand celebrated across Saudi
Arabia.

Fellow Chartered Accountant

SHAZAM BUTT

Partner & Chief Executive Officer

A Fellow Chartered Accountant and seasoned C-suite executive with over 20 years of distinguished financial leadership across multinational organizations in the GCC, UK, and US. Led the end-to-end IPO process for FAD International in November 2023 and served as Group CFO for Zultec Group.

Doctor of Juridical Science
Master of Laws
Bachelor of Laws

DR. QAISAR METAWEA

Partner

A distinguished Saudi attorney and legal scholar with over 20 years of practice spanning intellectual property, corporate and commercial law, employment law, commercial litigation, and international arbitration. Has advised the Ministry of Labor, Commerce, BAE Systems, and SEDCO Holding.